Green Contributor
Posts: 63
Joined: Mon Mar 16, 2009 1:35 am
SMALL STEPS brand, 100% recycled paper goods
Adam Werbach president of the Sierra Club calls it "ENVIRONMENTALISM THROUGH CONSUMERISM" . When everyone starts using 100% recycled paper products and stops killing trees, mega-brands like Bounty and Charmin will have to respond to customer demand for paper goods that don't cut down live trees... this saves old growth forests, reduces CO2 and keeps paper waste out of land fills.

